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| “Radio stations must incorporate social networking content to remain relevant.”+ |
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“Nearly all consumers (97%)
Now Use Online Media to Shop
Locally."* |
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| “The internet has indeed become an integral part of consumers’ local commercial activity.”** |
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“The data suggests we’re at an
inflection point where the balance of power in local shopping is shifting online.”** |
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*BIA/Kelsey and Constat Report
**Steve Marshall, Director of Research BIA/Kelsey from PR NewsWire. |
| + Source: Arbitron, Edison Media Research “The Infinite Dial” Study |
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| SOCIAL MEDIA MANAGEMENT SERVICES |
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